How it works
A clear process, from first hello to steady growth.
You won't get a sales pitch or a generic package. You get the same path a good doctor follows: understand you first, examine carefully, explain what was found, recommend a plan, then deliver it and check progress along the way.
Underneath it is one method: Envision the vision, Prioritize with calculated decisions about what to do first and how, Implement in that order, and let it Emerge, measured and adjusted as you grow.
Discovery
You answer a short questionnaire about your business, your goals, your timeline and what you'd like to invest. It helps us both see quickly whether this is a good fit, so neither of us wastes time.
What you do
- Fill out the discovery form
- Share your website, if you have one
What happens next
- I review it within one business day
- If it's a fit, I reach out to schedule your consult
- If it's not, I'll tell you honestly and point you somewhere useful
Consult & exam
First we talk. I want to understand your business the way you see it: who you serve, what makes you different, what's working and what keeps you up at night. Then I run a full visibility exam, looking at your business the way a new customer would find it.
The consult covers
- Your story, your customers and your goals
- Your offers, pricing and capacity
- What you've tried before
- What success looks like in a year
The exam checks
- Your website: speed, pages, mobile, trust
- Google and Bing: what you rank for, what's indexed
- Google Maps and your Business Profile
- AI answers: do ChatGPT and Gemini know you?
- Reviews, listings and your local competitors
Report of findings & plan
You get a written report in plain language: what I found, what it's costing you, and what to do about it. This is where strategy happens. Every possible fix gets weighed by its impact, its cost and how fast it pays off, so you know exactly what to do first, what can wait, and what isn't worth doing. Then I recommend one plan with a 90-day roadmap. One clear recommendation, not a menu, and an honest answer if you don't need me.
You receive
- Your visibility report, yours to keep
- Your top 3 priorities, in order
- A 90-day roadmap
- One recommended package and price
Then you decide
- Start the plan
- Take the report and run with it yourself
- Ask questions first, with no pressure either way
Plant: build and launch
I build your new site or move your old one onto fast, modern hosting. You review drafts in your browser, and nothing goes live until you approve it.
You choose how it's built. Most clients choose build as you grow: a $500 kickoff launches your core pages within about a week, and your monthly plan adds pages from there in priority order. If you'd rather pay once, the full site is delivered in about 1–2 weeks instead.
Along the way
- Kickoff: logins, photos, your story
- First draft to review
- Revisions in your voice
- Launch, redirects and search setup
What I need from you
- Access to your domain and current site
- Photos, or time for us to get some
- Quick feedback on drafts
Tend & grow
This is where results come from. Every month I add pages, fix what needs fixing, and send a clear report with recommendations. Every quarter we do a re-exam: the same checks as your first exam, so you can see exactly what changed.
Every month
- New pages and updates
- Google Business Profile care
- A report you can actually read
- Recommendations on what to do next
Every quarter
- Re-exam against your starting point
- Strategy call: what's working, what's next
- Plan adjusted to your business
Why it works like a doctor's visit
I've been a chiropractor since 2013, and I've seen what happens when someone gets treated before they get examined. Business is no different. When you understand the whole picture first, the plan is simpler, the spending is smarter, and the results last.
Ready for step one?
Discovery takes about five minutes. You'll hear back from me within one business day.
Start discovery