Glasshouse · Websites, local search and AI visibility
I grew my own Oakland practice online. Now I'll show you what's holding yours back.
I'm Dr. Ben Glass. For ten years I've built the website and search presence behind my own practice in downtown Oakland. I look at your business the way I look at a patient: a careful exam first, then a clear plan, with nothing hidden.
10 questions, about 3 minutes. You'll see your score before you share any contact details.
- 4.9 stars from 200+ Google reviews at my own practice
- Best of Oakland 2025
- 500+ pages built across 5 live sites
Get your free visibility audit
Tell me your business and town. I'll check how you show up on Google, Maps and AI search, then send you a short recorded walkthrough with the three fixes that matter most.
As heard on Life West Leadership Podcast · Chiro Hustle Podcast
The Glasshouse method
Envision it. Prioritize it. Build it. Watch it emerge.
Growth doesn't come from doing everything. It comes from seeing clearly where you're going, then making calculated decisions about what to do first, and how.
Envision
We get clear on the vision: who you serve, what makes you different, and what your business looks like a year from now.
Prioritize
Strategy means choosing. We look at the evidence and decide what matters most right now, what can wait, and what to skip entirely.
Implement
Then we build, in the right order: your site, your pages, your presence, each step chosen for the return it brings.
Emerge
Month by month, the vision becomes visible: more people find you, understand you and choose you. We measure it and adjust.
Three ways I can help you
Start with one. Most owners end up using all three, because strategy, your website and your marketing work best when one person sees the whole picture.
Think it through with someone who's built it
You get an owner's perspective, not a vendor's. We look at where you are, where you want to be, and the simplest path between them.
- Growth plans and priorities
- Offers, pricing and packages
- New locations, services and hires
- Partnerships and community reach
Or on its own: Founder Advisory →
A website is a garden, not a brochure
I rebuild your site so it's fast and true to you, then keep tending it so you show up more often on Google, Bing and AI search.
- New sites and WordPress migrations
- New pages every month
- Google Business Profile care
- AI visibility (ChatGPT, Gemini and more)
Turn visibility into calls and customers
When your foundation is solid, we add the pieces that bring people in, set up so you understand them and can grow them over time.
- Google Ads and social ads setup
- Social content that links back to your site
- Email and form automations
- Local outreach and events
Proof, not promises
I test everything on my own businesses first.
Before I offer you anything, I build it, run it and measure it on my own practice and on sites I've built for others. Here's where that stands today.
Counted on the live sites on October 26, 2026.
Why owners choose Glasshouse
Plenty of people can build a website. Here's what you get from me that you won't get from a typical agency.
I'm my own first client
I run two practices in downtown Oakland and built their websites and search presence myself. Every method I offer you, I use on my own business first.
Exam first, then a plan
I look at your business the way I look at a patient: understand you, examine carefully, explain what I found, then recommend one clear next step. You never pay for guesswork.
Nothing hidden
My prices are published. You own your site, your domain and every account. You see the same monthly reports I use for my own practice.
Found by Google and by AI
I build for ChatGPT, Gemini and Google's AI answers as well as regular search, and I check each month whether your business shows up when people ask.
Strategy comes included
You get an owner's thinking on offers, pricing and growth with every plan, not just a to-do list. You talk to me directly, not a ticket system.
Built for the people you serve
Copy in your voice, neighborhood pages and more than one language when your customers need it. I've built in English, Spanish and Russian, from Oakland to Spain.
How it works
The same path a good doctor follows: understand you, examine carefully, explain what was found, then deliver a plan and check progress. The first three steps are free.
Work I've built
Real businesses and real owners, from Oakland to Spain. Each site is built to sound like the people behind it.
Quiropráctica Ryan
Three clinics moved off WordPress to a bilingual Spanish and English site: 115 pages, a schema entity per clinic, and 100 posts back to 2017 kept intact.
Read the case study →Nino's Suites
Seven pages that book haircuts and recruit chair renters at $175 a week, with 25 FAQ answers in schema and an llms.txt fact sheet.
Read the case study →The Shift Chiropractic
My own practice: 102 pages, 206 FAQ answers in schema, and UTM-tagged booking links that show which pages book visits. Best of Oakland 2025.
Read the case study →Oakland Accident Care
A bilingual site for my accident-injury clinic, built around the questions people actually ask after a crash, with neighborhood pages across the East Bay.
Read the case study →oaklandaccidentcare.com
ChiroTrack
An education platform for future chiropractors, built on roughly 333 recorded interviews, with school guides and cost pages built for search.
Read the case study →thechirotrack.com
Finca Salud
A booking-first site for a biodynamic farm and retreat center, built so guests can find it and book stays and massages.
In progressRead the case study →
Plus visibility audits and growth plans for practices and local businesses from Michigan to New Mexico. See all work and case studies →
Run a chiropractic practice? See how I work with fellow DCs →
Why work with me
Your website should be an honest reflection of you. If it isn't, more traffic just brings the wrong people.
I'm a chiropractor first. I've seen patients in Oakland since 2013, and every system I offer you is one I built and use in my own practices. You also get my business thinking along the way, because I can't look at your website without thinking about your business.
- Practicing chiropractor since 2013Doctor of Chiropractic, Life Chiropractic College West
- Owner, The Shift Chiropractic and Oakland Accident CareDowntown Oakland, open about ten years, Best of Oakland 2025
- Founder, ChiroTrackAn education platform for future chiropractors, with roughly 333 recorded interviews
- Former faculty, Life WestTaught Full Spine and Diversified technique
Questions you might have
Straight answers about cost, timing, contracts and what AI visibility actually means.
How much does a website cost?
You can build as you grow: $500 to start, then a monthly plan from $450 a month that adds new pages every month. Or you can pay once: $1,500 for up to 8 pages, $3,000 for up to 20 pages, and from $5,000 for larger sites with multiple locations or languages. If you just want someone watching your visibility, AI Visibility Watch is $200 a month.
How long does it take?
With build as you grow, your core pages go live within about 7 days of getting your access and materials, and new pages follow every month. A pay-once build is delivered in about 1 to 2 weeks.
What is AI visibility, and what do you actually do?
More people now ask ChatGPT, Gemini and Google's AI answers which business to choose. Those tools read your website, your Google Business Profile, your reviews and your listings on other sites. I make sure all of them describe you clearly and consistently, add the structured data search engines read, and check each month whether AI tools mention you and get your details right.
Do I own my website?
Yes. Once it's paid for, your domain, content and site files are yours. If you ever leave, I hand over your files and logins within 14 days, and you keep everything that was built.
Is there a contract or minimum term?
Build as you grow starts with a 6-month term. Monthly plans after a pay-once build, AI Visibility Watch and Founder Advisory start with 3 months. After the starting term, every plan is month to month.
How do I cancel?
After your starting term, send me 30 days' notice by email or text. If you need to leave during the starting term, the early-exit terms in the service agreement apply. Either way, you keep your site and everything built so far.
Do you only work with chiropractors, or only in Oakland?
No. I work with local business owners anywhere in the United States, and my clients include a barbershop in New York and a chiropractic practice in Spain. Chiropractors get extra insight, since I've run a practice since 2013.
Can you guarantee I'll show up first on Google or in ChatGPT?
No one can honestly promise that, because Google and AI tools control their own results. I commit to doing the work, measuring it every month and reporting on it honestly, so you always know what's working.
Not sure where you stand? Take the free AI Visibility Scorecard →
Let's talk about your business
The easiest first step is the free audit. If you'd rather just say hello, reach me however is easiest. I reply personally.