Case study · Puerto Rico
A booking-first site for a farm and retreat center in Puerto Rico.
Finca Salud is a biodynamic farm and retreat center in Puerto Rico. This site is being built so guests can find it, understand it and book a stay or a massage without a back-and-forth.
A working farm that welcomes guests
Finca Salud is a biodynamic farm that also hosts guests for stays and massages. People who'd love it are often planning a trip from far away, so the site has to answer their questions and make booking easy.
Where it started
[PLACEHOLDER: what existed before: no site, a booking-platform listing, or social media only]
[PLACEHOLDER: how guests found and booked before]
What we're building
- A homepage that leads with booking
- Clear pages for stays and for massages
- A page about the farm and how it's run
- Local search setup so guests find it on Google and in AI answers
[PLACEHOLDER: confirm the final scope and booking tool]
What's measurable
This one isn't live yet, so there are no results to show. Here's what we'll measure from launch day:
| Measure | Before | Now | Where it comes from |
|---|---|---|---|
| Booking requests per month | [PLACEHOLDER: baseline] | After launch | Booking tool, counted by Finca Salud |
| Calls and direction requests per month | [PLACEHOLDER: baseline] | After launch | Google Business Profile → Performance |
| Website visits per month | None yet | After launch | Google Analytics 4 → Sessions |
Coming after launch.
— Finca Salud
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