Case study · Oakland, California
A clinic site built around the questions people ask after a crash.
Oakland Accident Care is my accident-injury clinic. After a car accident, people don't search for a clinic's name. They search for what to do next. So that's how the site is built.
Care after a car accident, across the East Bay
Oakland Accident Care helps people get examined and treated after car accidents. Many of them have never needed a chiropractor before, and they arrive with questions about insurance, lawyers and which doctor to see first.
The East Bay speaks many languages, so the site does too.
Where it started
[PLACEHOLDER: what existed before this site: no site, a page on shiftoakland.com, or something else]
[PLACEHOLDER: how new accident patients found the clinic before]
What I built
- Pages that answer the questions people ask after a crash: what to do next, whether you need a lawyer, which doctor to see, and symptoms that show up later
- Pages for common injuries, like whiplash, a stiff neck, shoulder pain and lower back pain
- Pages for East Bay neighborhoods and cities: Berkeley, Emeryville, Fruitvale, East Oakland, West Oakland, San Leandro and Hayward
- Pages in English, Spanish and Russian
- A free crash kit, plus pages on same-day appointments and auto insurance
What's measurable
Checked on the live site, October 26, 2026
The monthly numbers for Oakland Accident Care live in the Proof Lab: Google calls, direction requests, website visits, rankings for five key searches, and whether the clinic shows up in ChatGPT and Google AI answers.
| Measure | Before | Now | Where it comes from |
|---|---|---|---|
| Calls from Google per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Business Profile → Performance |
| Website visits per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Analytics 4 → Sessions |
| Searches in the top 3 on Google (of 5 tracked) | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Search Console → Performance → Queries |
Business-level counts only. No patient information is ever shown.
[PLACEHOLDER: a line from you or a team member about what changed. No patient quotes or health details]
— [PLACEHOLDER: name and role], Oakland Accident Care
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