Case study · Oakland, California
My own practice, and the place I test everything first.
The Shift Chiropractic has served downtown Oakland for about ten years and was named Best of Oakland 2025. I built its website, content and local search myself, and I still tend it every week.
A neighborhood practice in downtown Oakland
The Shift is my chiropractic practice in downtown Oakland, with care offered in English and Spanish. It's a real business with real rent, so every idea I try here has to earn its place.
That's why I use it as my test bed. If something works here, I offer it to you. If it doesn't, you never hear about it.
Where it started
[PLACEHOLDER: what the site and search presence looked like before your rebuild: platform, number of pages, where you showed up on Google]
[PLACEHOLDER: the one problem you most wanted to fix]
What I built, and keep tending
- Pages for the problems people search for: back pain, neck pain, TMJ, tech neck, sports injuries and pregnancy care
- Neighborhood pages for downtown, Uptown, West Oakland and Jack London Square
- Pages for real-life questions, like a chiropractor open on Saturday, a lunch-break visit, or paying with HSA and FSA
- Bilingual care in English and Spanish
- Free tools and resources, including a desk setup calculator
- FAQ and reviews pages, plus weekly Google Business Profile care
What's measurable
Checked on the live site, October 26, 2026
The monthly numbers for The Shift live in the Proof Lab: Google calls, direction requests, website visits, rankings for five key searches, and whether the practice shows up in ChatGPT and Google AI answers.
| Measure | Before | Now | Where it comes from |
|---|---|---|---|
| Calls from Google per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Business Profile → Performance |
| Website visits per month | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Google Analytics 4 → Sessions |
| Searches in the top 3 on Google (of 5 tracked) | [PLACEHOLDER: before] | [PLACEHOLDER: now] | Search Console → Performance → Queries |
Business-level counts only. No patient information is ever shown.
[PLACEHOLDER: a line from you or a team member about what changed. No patient quotes or health details]
— [PLACEHOLDER: name and role], The Shift Chiropractic
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